Belif Moisturizing Eye Bomb. The use of moisturizer and cleansers help improve the appearance of skin by sloughing off dead skin cells on the surfaces. These may also help to smooth out the skin's appearance and even discoloration from over exposure to the sun. As we age, the skin builds up dead skin cells which makes us look older, have rough skin and wrinkles or fine lines appear. Your skin appears healthy and youthful by exfoliating daily as well as feeling cleanliness and freshness.